Internet or online marketing refers to the practice of promoting products and services online or via the internet. This method of advertising uses various technological methodologies such as pay per click (PPC), target emails and banner advertisements to market the various products online. Social media networks also offer business owners on an effective platform for their online marketing. The main goal of online marketing is to drive traffic to a designated website where the products and services are available.
This form of advertising has grown in leaps and bounds because of the simple fact that more and more people use the internet on a daily basis. It has become a popular business since it has many advantages over other conventional forms of advertising. One advantage is that it offers a low cost channel to reach larger audiences. It also offers demographic targeting whereby the business is able to customize advertisements to suit different demographic categories. Placing this kind of adverts is easy and one can do it from the comfort of their home or office.
Online marketing allows the business owner to get analytics at no extra cost. They are in a better position to gauge the efficiency of the marketing campaigns and hence make suitable alterations when necessary. Customers also benefit from online marketing by receiving quality customer service. They can effectively communicate with the business owner and also research before proceeding to purchase products and eservices at their own leisure. This enables them to make sound decision before they can part with their money.