Fail in the Field Not in Your Head

It’s the end of week 2 of Ed Dale’s mentoring program. It’s been a bit of a non-week work-wise. Well, that’s what it’s felt like anyway.

I emailed Ed last Monday with my Market Samauri (MS) keyword and competition research for the internet marketing coaching market, expecting him to look at the figures and give me his opinion on them. I was finding it difficult to find things that I wanted to write about in internet marketing/success coaching where the competition numbers weren’t really high and I also wasn’t sure what the strategy is re. the use of Market Samauri in relation to Market Leadership as opposed to 30DC.

Rather than look at the numbers, he emailed back saying – “There is a big difference between using MS for leadership and for SEO – I’ll cover this in group this week as it’s such an important point – bottom line your practicing leadership in a market -you are researching phrases for traffic.

Write about what you want to write about as a market leader – it’s not about SEO.”

And that was it as far as building a website went. I ground to a halt unsure as to whether I should be doing more market research so I just continued with writing stuff for future use in my Critical Focus Time time.

This week’s webinar was entitled “Market Selection and how it differs from Market Leadership”. There a number of issues that it addressed which clarified things for me a bit and I’m ready to get going again. Hoorah!

First and foremost was the message of:

Fail In The Field

Apparently, MS research should be only 5% of our testing. The other 95% should come from the field, by getting stuff out there, which means content.

I see now, I misunderstood Ed’s meaning in his emails. I thought he was saying do MORE research. That stopped me because I didn’t know what else to do (I’d already researched >150 potential keyword phrases). But I realise now that what he meant was use the research I’d already done.

After watching this week’s webinar I realise I just need to get on with it and test in the field.

Here are some of the key points:

- Fail in the Field and Not in Your Head

Apparently, 98% of people fail in their head. I’ve definitely been guilty of that this week, which connects nicely with another point:

- It’s Never Perfect

When doing market research you are never going to find the perfect keywords, competition figures etc. So take the best you find and, you’ve guessed it, test it in the field.

- Indecision is Resistance – Period

Switching from a “getting it right” mentality to one of “testing” is a big help here. I’ve been indecisive, this week, because I’ve been looking for the “right” theme and category keywords.

- YOU Need to Decide

I emailed Ed for his opinion about my theme/category keywords and when he didn’t respond specifically I ground to a halt. This is connected to the earlier points.

So, using the research I’ve already done, here’s what I plan to do next:

- Pick a theme phrase
- Pick a couple of category phrases
- Put a blog on WordPress Direct
- Get It Indexed
- Do Some Backlinking

AND SEE WHAT HAPPENS FOR MYSELF!

I’m excited to be moving again.

Technorati Tags: critical focus time, ed dale mentoring, testing

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