Internet Marketing History Shows A Lack Of Internal Motivation
ByI first tried my hand at internet marketing back in 2005, when adsense fortunes were being made practically overnight. I was instantly hooked by the ability to create a site and start earning money within 2-3 days. It wasn’t really the money that hooked me in though, although I was unaware of this at the time, it was more the excitement of the numbers. Of being able to see things change (pages indexed, adsense earned etc.) almost instantly.
But the easy money adsense days came to an inevitable swift end and I then spent years in the web marketing wilderness trying to recreate that buzz. I tried Underachievers, Ultraunderachievers, Jeff Johnson’s Coaching Club, Perry Marshall’s Adwords Course, Traffic King Pro, PLRPro’s 90 day challenge, the 30 day challenge, The Lazy Affiliate, PPC Kahuna, authority loophole, and numerous seminars etc. etc. But all to no avail. Until this year, I never managed to create a decent IM income again.
Looking back I can see that all my previous attempts at setting up an internet marketing business were externally motivated. I was focussed on the money I thought I would earn and the tactics that would get me there. I never stopped to question why I was really doing it or what I was hoping to achieve, beyond the dollars. I just blindly started, but rarely finished, one project after another.
And I am not alone. Thousands of people have spent thousands of dollars chasing the internet marketing dream but relatively few have succeeded. In some cases this is simply due to a lack of skills but more often than not it is due to a poor understanding of what it is we are really after. We find ouselves chasing a dream that’s not really ours and focussing on purely external goals. When these goals aren’t connected to our internal motivation then it’s easy to get distracted and give up when the going gets tough. So we adandon what we’ve been trying and move on to the next shiny, new toy.
So, this time around, I’ve taken the time to consider why I am trying internet marketing again and what my internal motivation is. This has allowed me to define success on my own terms rather than in purely monetary ones. Instead of blindly chasing the “get rich” dream and making money the goal I have set up the game so I can play it by my own rules and measure success in a way that is meaningful to me. So now when the challenges come they will be worth making the effort to face because the reasons I am doing this are now connected to my internal motivation.
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