Outsourcing Project Setup

Having made the decision to set up an internet marketing outsourcing project it’s time to plan what steps I need to take in order to make that happen. I’m feeling quite nervous about this as I’ve never taken on a full-time worker before and I have hundreds of questions and concerns going round in my mind.  However, applying the dictum of  ”Fail in the Field and Not in Your Head” I’m just going to get on with it and take it one step at a time.

1. The first step is to answer the question:

“What work could someone do for me today that would allow me to generate income fastest?”

In my case, the answer is:

- article marketing – consisting of writing, spinning and submitting to article directories
- creating backlinks – by commenting  in forums and blogs.

Since my site is new, I am still trying to build up traffic to 100 uniques a day.  The above is the web marketing strategy I’m currently using and this is where I’m spending the bulk of my time.  They are tasks that are easily outsourced.

Depending where you are in your online business some other answers might be:

• building a website
• creating a product
• video production
• customer service
• accounting etc. etc.

2. Next I need to look at how long it would take them to do those tasks to determine whether or not I have enough work for a full-time worker or whether, perhaps, I could share their time with another internet marketer.  If you have an established business you may have more work than can be carried out in a month, in which case you will need to prioritise what will make the most difference to your bottom line, and either get those tasks outsourced first or consider hiring more than one worker.

My task break down looks like this:

The directory submissions are low down on my list of priorities and could be if and when all other tasks are completed. So, as a starting point, if I do one article marketing cycle a week plus hand commenting, I’m going to need a minimum of  7 websites to keep someone busy full-time or 3 to 4 if I do 2 articles per week.  I have this, although article marketing wouldn’t necessarily be the best strategy for all of them but at least this gives me a place to start and allows me to get on with the business of finding someone to oursource to and training them to do this first task.

3.  I need to decide where I am going to look for a worker.

4.  I need to decide what system I will use to manage the work.

5.  I need to decide what system I will use to manage communication between myself and a worker.

Since there are a number of possibilities I want to look into, and I’m trying not to go into overwhelm, I’ll cover these points in future posts.

Technorati Tags: article marketing, back linking, Internet Marketing Coaching, Outsourcing, rss, screencasting, Web Marketing Strategy

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