Archive for 2010 Challenge
Poor Time Management Flows From Lack Of Purpose
Posted by: | CommentsI started a coaching call yesterday by saying I was feeling bogged down with everything I have on my plate at the moment. Supervising the outsource worker is taking way more energy and time than I imagined it would. Then there’s my own work I’m trying to keep on top of. Plus keeping an eye on The Challenge by Ed Dale. And, then there’s all the personal stuff.
However, there’s been a niggling thought at the back of mind lately, that some of this activity is just filling in time. I’m doing it because it’s there. Not because I’m consciously choosing to do it. I drift into it and the tasks expand to fill the space.
During the course of the call my coach mentioned she had a few potential internet marketing coaching clients she would like to send my way and would I, during the next week, think about whether or not I’d like to take them on and if I had the time to do so.
My response was a very decisive “I will make the time”.
Suddenly all this being bogged down was out the window and I knew, without a doubt, I would do whatever I needed to in order to make space for these coaching clients. And, in the prcoess I reconnected with what is really important to me.
The focus shifted from an internet marketing business in its own right, to an internet marketing business as grist for the mill of my life. I remembered what it is I’m about. What I’m truly trying to create here, and in that moment the time management issues fell away.
If you’re feeling bogged down or find you don’t have enough hours in the day, it’s usually because you’re not clear about what you’re really about. When you know what you’re up to it’s easier to say “no” to those things that aren’t really moving you towards your goal.
If you don’t have a strong sense of purpose for your day – no personal mission – you will be pulled in all directions. It’s very hard to say “no” when there’s no real “yes” that you’ve created for yourself.
When you have something in your life that really excites you it’s easier to say “no” to the other stuff.
Coaching is that thing for me. And I will make time for it.
What is it for you? And, more importantly, are you actively creating it?
Why Market Leadership is a Process, Not a Goal
Posted by: | CommentsWhat a delight to log onto my blog this morning and read the comments from Oliver and Jon. It’s such a boost to know that people are reading, and that what I’m writing strikes a chord. Thank you to both of them. And thanks to Herb who’s comments on an earlier post – want to versus how to – which touched on market leadership, gave me much food for thought.
There seems to be a bit of synchronicity going on here. On Sunday evening I watched Julie and Julia for the first time and, blow me, if Ed doesn’t recommend it in his webinars on Market Leadership yesterday. (See Module 4, Day 1 of The Challenge).
One of the things Ed mentions that puts people off becoming a market leader, is that they think they will get negative responses to their stuff as well as positive. He doesn’t disagree.
A lot of people choose the web because they feel they can be anonymous, he says. But the problem with this is that if someone else comes into your market, who has a presence and a following, your business will be “blown out of the water”.
Does that bother me? Nope. Because this isn’t about a business.
But hang on. Ed makes it clear that part of Market Leadership is doing something for no reward so isn’t “the business being blown out of the water” a bit of a contradiction? But, I digress . . .
Although you might not think so, from reading my blog, I am one of the “wishing to stay anonymous” ones. At least that’s the part of me I identify most with.
I feel like someone who is holding back, peering through the bushes, waiting to see if it’s safe before I come out to play and yet, I’m writing this blog. I’m choosing to expose myself so to speak!
I suppose it’s just a question of degree. How much exposure can I stand? But there’s no denying there’s a part of me that wants to get out there or I wouldn’t be publishing.
Yesterday, as I was writing my post, I found myself thinking, “why are you bothering to put that bit in about crying?” – “Who’s going to want to read about that?” And, in fact, I toned the story down.
But here’s the interesting bit . . .
What do these 2 comments have in common?
“thanks a lot for writing this blog post. I got a LOT out of it… It’s one of the topics I have been “failing in my head” over a lot.
My Dad runs his own business and I have seen what can happen if you postpone the inevitable. It got really really ugly.
Good luck with your outsourcing from this point forward!
Oliver”
and
“Just wanted to say that you hit the nail on the head with the part about this is what it feels like to be alive.
I couldn’t agree more…
Everyone knows the phrase about doing one thing that scares you every day, but in their uninspired comfortable existences most people wouldn’t willingly put themselves in a position where they’re tested… let alone actually step up to the plate when it came down do it.
Jon”
Answer:
They are about Oliver and Jon and their viewpoints. They’re not about me and my story and whether I cried or didn’t cry. And that’s the clincher. Because market leadership is about service. As Ed says “It’s about serving your market and putting something into it”.
So . . . service is good. I like it that other people find stuff I write helpful. BUT, I like even more the idea of doing it my own way. When I try to do what the expert’s tell me it all comes unstuck. Remember the posts I wrote on The Challenge because I thought I should . . . boring!!!!
So, market leadership, like so much else, is best viewed as a process.
It’s not about setting out to be a market leader. It’s about putting yourself out into your market and seeing what emerges. It’s about learning what works for you, personally – about finding your own way. It’s about stepping out from the bushes and risking being seen. It’s about adding what only you uniquely can add. It’s about putting YOURSELF into the market. Nobody else can do that!
Scarey? Yes, maybe.
But exciting and life enhancing? Most definitely!
Focussing on the “Want To” Not the “How To”
Posted by: | CommentsI’ve had a complaint that, of late, my blog posts have been a bit boring. And if you’re not into the Ed Dale Challenge I can see why that would be. And, even if you are, I’ve not really made them personal. It’s been a bit a of a gallop through as I try to catch up, so I can see there’s not been much of interest.
And that makes me realise I’m trying to catch up so I can write about it on my blog because I’m being mentored by Ed and it’s his thing.
But is it my thing? That’s such an important question to ask yourself. Are your working at something because you want to or because you feel you “should”.
Truth be told, I’m not enjoying writing about the Challenge so far because most of it I’ve covered before and I’m only really interested in the new stuff, and that lack of interest is reflected in my writing. So, I will no longer write because I think I “should” and hopefully things will become interesting again.
While I’ve been busy boring readers with my Challenge renditions I’ve been avoiding writing about the more important stuff that I’ve been grappling with. To tell the truth I’ve been feeling a bit embarrassed about my lack of progress.
The “should” of writing about the Challenge is part of a bigger “should” connected with how I “do” my business. It’s been Ok reporting about my experiences of tackling CFT and the daily grind, as long as I was actually doing it.
I thought I could sustain hours of doing work I really did not enjoy because I was determined to create a successful internet business. But, it’s not working for me. I’m finding the end goal is not sufficient motivation to keep me in the grind.
So, what to do?
I could throw in the towel once and for all and feed the story that I will never be successful at this, or I can shift my focus.
One of the problems with living in the grind is you lose your creativity and things get to look a bit black and white, a bit either/or. It’s easy to get caught up in the details and the “how to” and before you know it you’ve lost touch with the “want to”.
If I change the question I ask from “can I do this?” to “do I want to do this?”, I find my answer is still “yes”.
So, I need to take a step back in order to gain some perspective and reconnect with what it is I really want to do.
As Michael Neill, a widely respected transformation coach says, “if you allow yourself to navigate by your own desire instead of what’s possible you’ll find so much more is possible than you currently think”.
So, I’m going to have a week of paying close attention to what I really want to be doing at any moment and experimenting with what happens when I do.
Module 1 – Using Market Samurai – Days 4 To 6
Posted by: | CommentsDays 4 to 6 of module 1 are all about using Market Samurai to evaluate your niche and carry out keyword research. You can sign up for a free trial copy of the software by clicking on the link.
The most important thing about this part of The 2010 Challenge is to keep going until you find a niche that meets the criteria. Don’t be tempted to give up or settle for less than the minimum’s described. You’re be very thankful you did later on.
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Day 4 – Finding Theme and Category Keywords
Learn the difference between theme and category keywords and that for both types of you are looking for good levels of traffic and acceptable levels of competition.
Successful evaluation of your potential niches requires you to follow The Challenge filter criteria.
They are as follows:
- SEO Traffic should be >80
- Phrase to Broad Match should be >15%
- SEO Competition should be <30,000.
Targetting keywords that meet or exceed the above criteria which greatly increase you chances of success.
Day 5 – Understanding SEO Competition
Day 5 is an introduction to the concept of SEO competition and how to use the Market Samurai competition module to assess it. Both amount and strength of competition are important. The amount relates to how many other people are trying to rank for your keyword (covered on day 3) and the strength relates to how much authority your competitors’ sites have, in the eyes of Google.
Even though a keyword phrase may get lots of traffic, if the competition is strong you will struggle to rank. Therefore, you should only go after keywords where you not only do have a good chance of ranking well but also where the SEO competition is not too strong.
The Market Samurai Competition Module allows you to carry out real time SEO analysis of the top websites on the first page of Google that are already ranking for the keyword phrase you’re investigating. This results in an “SEO matrix” which is explained more in future lessons (see below).
The five key factors that you can use to assess your competition are:
- Page Rank (PR)
- Number of Backlinks to the page (BLP)
- Whether or not there is a Yahoo Directory listing (YAH)
- Does your Keyword appear in the Title?
- Does your Keyword appear in the URL?
and you will using the “SEO matrix” produced by the Market Samurai competition module to do this.
Day 6 - SEO Matrix Analysis
There are a number of factors covered in the SEO Matrix so it can seem a bit overwhelming at first. Like anything else, the more you use it the easier it will get to make good choices.
The day 6 lessons goes into detail about what each of the columns in the matrix mean and how to use the data to assess the strength of your SEO competition. The more weak competitors you can find in the top 10 results the better. But for now, finding one is sufficient.
For the purposes of The Ed Dale Challenge, the rule of thumb for a weak competitor is finding a complete row of green in the SEO Matrix. In order to do this the PR must be <3, the BLP will need to be <200, the YAH listing will be “No”, and the Title and URL will not be optimized for your keyword phrase.
Once you’re more experienced with this you will look at the numbers rather than the colours and you’ll be looking for results in your top 10 competitors that have a low PR, a low number BLP, no YAH listing and no keyword phrase in the Title or URL.
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The most important thing to remember when you’re doing your keyword, market and competitor research is not to get discouraged when the results that don’t meet The Challenge’s minimum criteria. Just keep plugging away until you find something that does.
It’s much better to keep checking new niche ideas than go with one that’s not quite right, only to discover that it doesn’t make you any money further down the road. Be patient and you will find a good niche/keyword phrase.
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Even once The Challenge is over (October 2010) you can still give Market Samurai a go for free. I’ve been using this software since if first came out and can’t recommend it enough! Just click on the link to sign up.
Module 1 – Keywords and Market Research – Days 1 To 3
Posted by: | CommentsKey Points:
It takes the same amount of time to build an unsuccessful business online as it does to build a successful one.
The biggest factors that determine whether you succeed or fail are the market you choose and the keywords you target.
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An explanation of the market, niche and micro-niche hierarchy, and keywords and their importance.
Market – A community of people who share a common interest in a particular subject or activity which often has its own language made up of terms and acronyms.
Example – brides to be market who are interested in weddings and use acronyms such as MOH = maid of honor and FH = future husband.
Niches - subset of market which the community would be interested in. So in the above example niches might include wedding cakes, wedding flowers, wedding dresses etc.
Micro-Niches – these are niches within niches. For example within the wedding dress niches you would find vintage wedding dresses or wedding dress hire. The 2010 Challenge targets mciro-niches since they are generally easier to get a first page ranking on Google with.
Keywords – the words or phrases which members of a market type into a search engine in order to explore a particular niche. Searchers use different phrases to access the results and, as a result, the number of people using any one phrase varies considerably. The higher the number of searches for any particular keyword, the higher the potential value to you.
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By the end of this day you need to have identified 7 market or niche ideas that you can investigate further.
Suggestions for where to look include Google’s Search-based Keyword Tool and the magazine section of Amazon.com.
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Day 3 – Traffic and Competition
Traffic Estimates
When someone carries out a search in Google the search engine records the keyword phrase they used and, over time, develops estimates of how may times a day people search using that specific word or phrase. The result is 3 different traffic estimates.
For the purposes of this example let’s assume that you’re searching for an internet marketing coach. The 3 different estimates would be:
1. Exact Match – the number of people who type the phrase internet marketing coach exactly as written.
2. Phrase Match – an estimate of the number of people who are searching for a phrase which contains the words internet marketing coach, in that order, but also has other words (or numbers in it). e.g. find an internet marketing coach . . . or . . . internet marketing coach recommendations.
3. Broad Match – this refers to any phrase which contains all 3 words internet, marketing and coach but not in that order and with additional words included. e.g. hire a coach for internet marketing success.
The distinction between these types of traffic estimates is important because Google tends to rank your pages for keyword terms in a certain order. Usually you’ll be ranked for exact match first then as you add content and obtain links you get phrase match rankings. Then, as you site develops authority you obtain broad match rakings.
Aside ——
This hasn’t been my experience. Exact match usually comes last for me so I’ll be interested to see what happens with the site I put up for this Challenge.
—— end aside
Because of the different time frames associated with the different traffic estimates you can use this key to map out the traffic potential of any particular keyword phrase:
- Exact Match = short term traffic potential
- Phrase Match = medium term traffic potential
- Broad match = long term traffic potential
This means that when you’re trying to decide which keywords to target in your online business you should use Broad match data. This is because it’s the long term traffic potential of a keyword phrase that is most relevant at this stage of the process.
Competition
The second important concept introduced on Day 3 is that of competition.
When you type a keyword in Google search and the results are returned you will also see an estimate of the number of web pages that broadly match that keyword. This is the figure that appears at the top of the page any says About xxxxxx results (x seconds). If you put your term between inverted commas, e.g. “internet marketing coach” you will notice the number of results is reduced. This is because this is the phrase match competition estimate, i.e. the number of times this phrase has been searched with the words in the specific order, plus additional words.
When creating a new website you should start by focusing on your most specific competition, i.e. those returned when you do a phrase match search. Then, once you analyse and outrank your specific competition, you will often see an improvement in your broad match rankings as well.
This means that when it comes to competition you should be looking at the results of the phrase match search, rather than the broad match.
So, to recap – for traffic research you want to use broad match data. For competition research you need to use phrase match data.
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For more in-depth information on these ideas and videos illustrating them, please visit the Day 1, 2 or 3 links above, sign up for The 2010 Challenge, and watch the full training. Actually don’t watch it DO IT !!!!!!
Ed’s Magnificent Symphony Of Four Parts
Posted by: | CommentsHaving a massive catch up with regard the 2010 challenge since my focus has been on other things. But I’d like to have a complete record here. If you’re doing The Challenge or are up to date there won’t be much in this post of interest for you. Just saying! :-)
The pre-module ended with:
Day 5 – The Challenge disclaimer, primarily for legal reasons, I should imagine.
Basically, we can’t guarantee you will make money and we will make a commission on some advertisements etc. etc.
Day 6 – The Magnificent Symphony of Four Parts
This is an essential lesson for anyone thinking of starting an internet marketing business (or anyone who already has one), irrespective of The Challenge. In fact the success of any commercial endeavour comes down to these four things and the order is just as critical as the parts themselves.
Typically, when anyone starts a business they start with an idea for a product and go ahead and make it without first discovering if there is a market for the product. This is a high risk strategy and one that isn’t necessary, especially online. Even with good research, you can’t guarantee that you will pick a winner but you can mitigate your risk and not waste you time in markets that are never going to sell if you apply the four parts.
1. Market Research
This phase is commonly rushed through or not done at all, but if you make the effort to do this bit properly you will eliminate much of the risk right here. With all the tools and information available online there’s really no excuse not to do it. You just need to be patient and not rush forward before it’s done. In Ed’s experience, 95% of all the problems that turn up later could have be identified in advance if the market research had been done effectively. So skimp on this step at you peril!
2. Traffic
Even with the best product in the world, if no-one is visiting your offer, you’re not going to sell anything. So you need to determine upfront if there is enough traffic to sustain your business in the market place.
3. Conversion
This refers to how well your page produces the desired action from you visitors. Typically this is buying your product but it could also be other things such as signing up to a mailing list, clicking on an ad, completing a survey etc. Once you have the traffic it’s easy to test different options to improve your conversion rates and income.
4. Product
Once you have visitors they will tell you what they want to buy, or you can find out from market research, so there’s no need to know this in advance. you don’t even have to have your own produce although you will make more if you do.
Preparing To Fail the 2010 Challenge
Posted by: | CommentsIn Day 4 of “Ed Dales The Challenge” Ed talks about setting expectations and making a commitment to completing the challenge. But saying you’re committed and actually making a commitment are 2 very different things. When my internet marketing coaching clients tell me they’ve made a commitment to something I ask them how they know that for certain. For example, if they haven’t blocked out time on their calendar, it usually shows me that the commitment has not been fully made. You never really know you are committed to something unless you take action that demonstrates that and continue taking action. A good first step, after allocating time on your calendar is to complete the “preparing to fail” exercise.
This exercise starts from the premise that most of the time we know in advance what is likely to trip us up and prevent us from being successful. We make our excuses and prepare our stories, in advance, even if only at the back of our minds.
Getting those excuses out of your head and onto paper gives you the opportunity to confront them and decide whether or not, this time, you’d like to do things differently.
In the case of the 2010 Challenge ask yourself:
If I fail to complete the 2010 Challenge what will be the reason?
What else?
What else?
Keep asking yourself “What Else”? until you have come up with all the possibilities you can think of.
Here are some 7 common excuses that people use when starting something new:
- I don’t have the money – Ed has pretty much ruined this one since the Challenge is free.
- I don’t have the time – Again, the fact that it’s only 30 minutes a day makes this one hard to sustain.
- I don’t know enough – Well, that’s the point of the Challenge – to teach you how.
- Other people will stop me.
- I don’t have enough energy, don’t feel well, feel too stressed.
- I’m not clever enough.
- I don’t want it enough.
If you’ve been reading my blog I bet you can guess what my personal favourite is. Yep. That’s right. ”It’s too boring”, closely followed by number 7. But knowing that in advance meant I was forearmed and when I truly made the commitment to growing an internet marketing business (remember I’ve been playing around in this arena for years) I followed a strategy that would minimise their effect on me. Namely, joining Ed’s mentoring program and taking on a personal coach, paid for upfront.
As far as the 2010 Challenge is concerned you probably don’t need anything quite so dramatic but you DO need to do something to demonstrate to yourself that you are truly committed to this.
You could try the above exercise, join a team as recommended in the forum and make yourself accountable, make a public announcement by leaving a comment here, or whatever works for you. Doesn’t matter what it is but just saying you’re committed is not enough. You need to demonstrate that commitment.
Take action now and, if you start to falter, feel free to skype me on challenge.100 and I will help in whatever way I can.
Ed Dale’s The Challenge – Day 4
Posted by: | CommentsDay 4 of the pre-Challenge is all about setting expectations.
As we know, the focus of The Challenge is on building the foundations of a successful internet business and making your first dollar. In any business the people who are successful are those who do what is necessary on a daily basis.
In the 2010 Challenge that means “Testing a niche and looking for that right combination of factors that tell you to move forward. Testing your actions from each of the modules and measuring your results. . .
The most crucial thing to get from the entire Challenge is to just stick to it. To put in those thirty minutes a day, for those seven days, for those seven modules. Turn up and be prepared to work, spend that thirty minutes a day, take the action required each day. That momentum adds up to taking you a step closer each time to being successful online.”
Ed is convinced that, more than for any previous Challenge – effort will be rewarded.
And, having grappled with the “whole turning up and getting the work done” thing I can confirm that eventually, if you just keep at it, the right work habit will begin to form. My early days of applying critical focus time were tough and, if I hadn’t signed up for the mentoring, I wouldn’t have stuck at it. But now I get the work done much faster and with less moaning and I am transforming myself into a person who can run a successful business.
One thing I find very useful when I start a new venture is to complete a “preparing to fail” exercise which works on the assumption that most of the time we know, in advance, what’s likely to prevent us from being successful. Read my next post “Preparing to Fail the 2010 Challenge” for more details.
Ed Dale Challenge – Days 2, 3 and Optional
Posted by: | CommentsSince I don’t work at the weekends I had a few days of challenge to catch up but they were despatched pretty quickly since I’m familiar with most of this.
The second day was optional, aimed at those who were completely new to this and covered:
- An overview of Market Samurai
- An introdcution to the The Challenge Forum
- The importance of teams and how being in a team for The Challenge can be beneficial to your Challenge experience and details of some of the software and hardware tools that can help you get the best of your team experience – using Skype for conferencing and meetings, and Google Groups, Google Docs and Dropbox for sharing files
- Having meetups with people in your area and the value that doing so can bring to your Challenge experience
- Downloading Content
Day 2 – Getting familiar with Twitter
Day 3 – Introduing Google Chrome the browser recommendation for The Challenge in 2010 and the following extensions:
- Chromed Bird, which makes it very easy to interface with your Twitter account from within the browser from both a monitoring and tweeting perspective.
- Kuber Pagerank Checker
- Ultimate Chrome Flag which provides information about where a site is hosted geographically
- Google Global, which allows you to conduct Google searches as if you were doing so from another country. This will be very useful for me since I often want to see US search results but, because I live in the UK, they are not the default.
- RSS Subscription Extension, released by Google themselves, which allows for very easy one click subscriptions to blogs and sites with RSS
Ed Dale The Challenge – Day 1
Posted by: | CommentsThe early days of the challenge are about getting settled in and finding your way around the information and tools. So let’s jump straight in.
Day 1 – Action For The Day
Go to Ustream and sign up, connect it to your Facebook and Twitter accounts and spend some time getting familiar with the interface.
Should have taken about 15 minutes at most but I managed to lose an hour and a half faffing about trying to decide if I wanted “work” stuff on my Facebook profile and how it worked with Twitter etc. I found some instructions, in the Challenge forum, on how to stop work stuff showing up on your Facebook wall, but as I don’t use my FB account much I decided not to connect to it at all.
The reason you want to keep work stuff separate from your personal FB account is that, anything posted will show up on your friend’s walls and, I hazard a guess, that most of your friends and family are not interested in internet marketing info and pitches.
Later in the challenge there will be some instruction on using Facebook pages and at that point I will start addressing the business side of things at FB.
With regard Twitter, I connected my account with Ustream but have no idea what the result of that will be. I’m not so concerned about this as I already post work stuff there.
