Phew. Just had my first 1:1 mentoring session with Ed and it was a bit hairy for the first 20 mins or so. We talked about how coaching was what I’m really interested in, rather that building an internet marketing business (although I probably didn’t state it as clearly as that) and then went about trying to identify a market.

Problem is the world is my market and people in general, However, that was never going to wash with Ed.

I could see his point.

In the traditional marketing model one of the biggest mistakes is to try and market to everyone. But choosing a market with the sole purpose of creating an IM business is not something that works for me. I’ve done that too many times in the past and resented all the time I spent writing about cholesterol, finance, pilates, swimming pool pumps (I kid you not), water purification etc. etc.

As the call went on I could feel my energy dropping as I imagined picking a market and trying to make myself enjoy the work involved.

The breakthrough in the conversation came when Ed said how good the content was on my Life Moves blog. I was surprised at his enthusiasm since I see my blog posts and my IM writing from the past as distinctly different. I was assuming that it would be the latter type that I would have to revert to if I picked a specific market.

“Could I continue to write like I do on my Life Coaching blog, and have a specific market I asked?” “Absolutely”, says Ed and then proceeded to bring up my latest blog post, on the screen, and add a few words here and there to make it useful to the real estate market, as an example.

Hmmm . . . getting better but not quite there yet.

I am interested in the mechanics of internet marketing. I like numbers and measuring them and learning new things.

But I like to write about life. The journey. The process.

These things attract me more than the goal of just making money in an online marketing business. If you told me I could make a million this year but the content I’d have to write about was something I wasn’t interested in I wouldn’t take your money. So it’s important for me that, no matter how the business side of things pans out, I am able to enjoy the process while I’m creating it.

This year, part of my journey will be an internet marketing adventure being mentored by Ed. I’d like to write about that experience and also record the actions I take and progress made. (See the Web Marketing Strategy and Results section).

I’d assumed that Ed’s response would be to say that the IM market is already saturated and too hard to get into but, to my surprise, he thought it was a great idea.

And so, this blog was born.

Actually it was conceived rather than born since some keyword seo and niche research was needed before I chose a domain name etc.

But before we move onto that let’s look at how this web marketing game differs from those I’ve played in the past. See my post regarding internal motivation.

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