Archive for selling websites

Aug
10

Moving Forward

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Last week I experimented with doing only what I wanted to do, in the moment, rather than things I felt I “should” do because it would bring me a certain result in the future. It was hard, not least because the critic in my head kept telling me I’d never get anywhere if I didn’t knuckle down and focus and I’d just gone back to my old, bad habits, and I was just avoiding things.

But, surprisingly I did actually get a lot of things done and, a lot of time I worked in a more balanced way. As soon as I found myself staring at the computer screen or trawling through email or forums I made myself get up and went and did something physical. Then I came back to the computer and did the next thing.

When I wrote my earlier post, I’d got to the point of questioning whether or not I should continue with the internet business because I was not enjoying my life writing and spinning articles. That’s what it felt it had been reduced to, so narrow had my view become.

But, after a week of experimenting, I confirmed for myself exactly what it is I enjoy doing in this business and what I don’t. I feel a new determination to find a way to make this work without spending so much time on tasks I really dislike.

In addition to this I also discovered some other things that had been buried by the daily grind. One was that I really, really want to do an apprenticeship with Michael Neill and the other was that I’d been allocating no time to my coaching business.

In order to do the apprenticeship I need to create a big chunk of money by the end of December. Previously, the only way I could see to do this was to force myself to ramp up the internet marketing, doing stuff I don’t want to do and I now know that that just isn’t going to happen.

As soon as I began experimenting with the “want to” and let go of the “how to” I started to notice other options.

One is an autoblogging course being piloted by Web2Mayhem (more about that in future posts) and the other was an old site of mine from which I sell an ebook I wrote a while back.

The ebook and site is about depression recovery and has been languishing away in cyberland untouched for years. It’s an obvious place to step up my income but I tend to ignore it for a number of personal reasons.

If I put those aside I ought to be able to increase visitors and sales. However, I don’t want to handle the customer service or spend a lot of time updating it and then maintaining it, so I put it to the back of my mind again.

A couple of days later I realised a better idea would be to make the improvements needed and then sell it. Then I wouldn’t need to manage customer service or keep the site updated. And, since buying and selling websites is one of Ed’s special areas of expertise I’m in the perfect place to do this.

Finally, I attended a call that was given by John Jonas of Replace Myself. He’s the owner of the site I used previously to try to find an outsourcer. An encouraging thing he said was that it is common for workers to disappear overnight (as happened with both my attempts) and it was usually due to their feeling embarrased about not being able to do something. That fits with my experience. I was probably expecting too much from them, too soon.

So, armed with that knowledge I now feel ready to give my internet marketing outsourcing project another go. This time I will have a more precise plan of exactly what I need them to do. Starting with something simple and building up from there.

I’ll let you know how it goes . . .

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May
27

The 5 CFT Challenge

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Last week Ed Dale challenged his motorees to research, build and initially promote a website, with an eye to selling it 3 to 6 months down the road. No big deal you may be thinking but the twist is that this has to be done within the space of 5 Critical Focus Time sessions.

At first sight this may seem like Ed has joined the “get rick quick/throw it against the wall and see what sticks” brigade but there’s some masterful cunning behind his plan.

Apparently, many of us have been moaning about life in the grind (well, there’s a surprise) so this is one way to add a bit of variety away from our core sites, thus helping us stay motivated.

Secondly, it gives those mentorees who are in full-time jobs, with time for only 1 CFT a day, something to get going quickly on.

Also, it gives us more opportunities to fail in the field and make useful mistakes rather than over thinking things.

But, most importantly, it gives us practice and training at taking action, which will ultimately lead to success.

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So, count me in.

I love the idea of making things happen fast. It’s way too easy for me to get hung up on the details and then stall. With this challenge the focus is on the race against the clock rather than on the end result. More of a “can I get it all done in the space of a CFT block?” rather than “can I get it done exactly right?”.

So “how long is a CFT block?”. Well, Ed works in 30 minute blocks – 25 minutes on and 5 off – but I prefer 1 hour blocks with 45 minutes on and 15 off so that’s what I’ll be sticking with.

Here’s how the challenge breaks down:

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CFT 1

1. Pick Market

2. Find a keyword that works

3. Pick some category keywords

4. Register domain name

5. Write classic beginner draft for first blog post

CFT 2

1. Write draft article suitable for spinning for article directories

2. Create blog

3. Add analytics

4. Edit earlier draft post and upload to blog

5. Do basic bookmarking of post for indexing purposes

CFT 3/4

1. Edit article written previously for spinning and add to Article Marketing Automation (AMA)

2. Set up Google Reader to monitor niche

3. Draft an article to spin and submit to AMA next week

CFT 5

1. Do some by hand backlinking from authority blogs, forums and sites

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Therafter, spin and submit one article per theme keyword, per week until you are ready to sell or develop the site.

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So, that’s it.

Sounds fun to me. I’ll write posts about my progress and add the links here for those who want to follow on. And, if anyone wants to give it ago themselves please leave a comment and let us know how it’s going. Or, if you need a bit of help getting started you can ask your questions here too.

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Internet Marketing Coaching Year

Gillian Pearce – Internet Marketing Coaching Year

internet-marketing-coach-Gillian-Pearce-photo

About Internet Marketing Coaching Year

Internet Marketing Coaching Year tells the story of my year in Ed Dale's Internet Marketing Mentoring Program - warts 'n' all! It also provides online marketing tips that go beyond the usual tactics and strategies to help you stay personally motivated and working more efficiently.

Gillian